HR TECH
Initially focused on disrupting Indonesia's service sector, Pintarnya engaged Abstract Digital to create a booking platform for service workers and SMEs to fully utilize their capacity. However, as we dove into their requirements, an unexpected transition emerged—Pintarnya pivoted entirely toward a localized job search platform for blue collar workers, challenging Abstract to swiftly adapt to this monumental shift.
Pintarnya
Indonesia
2021
Design Sprints
UI/UX
Development
Abstract Digital quickly addressed the technical challenge of integrating their preferred third party messaging app by doing extensive research and creating innovative workarounds, ensuring seamless outcomes. When faced with Pintarnya's significant business pivot, the team promptly collaborated, redefining project goals to align with the new vision. Their agile response and proactive problem-solving showcased adaptability in meeting evolving project demands.
Despite the initial technical hurdles with the messaging app integration and the sudden pivot in the business model, Abstract Digital's unwavering flexibility and proactive approach prevailed. They successfully delivered Pintarnya's innovative job search platform, ensuring a seamless transition. This adaptability and commitment enabled Pintarnya to secure over $14M in seed funding after 1 year, highlighting Abstract Digital's capability to navigate complex challenges and deliver transformative solutions that drive client success.
Pintarnya, one-stop digital platform for blue collar workers to find employment opportunities in Indonesia, today announced...
East Ventures
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