Green Fins, a collaboration between Reef World and the United Nations Environment Programme, sought our expertise in creating an interactive mobile ecosystem to support global marine conservation efforts.
The challenge stemmed from the inability to physically reach resorts and interested individuals, compelling us to innovate and digitize crucial engagement processes to ensure accessibility despite physical limitations.
Enabling marine conservation through design thinking
Engaging in a detailed design sprint, we closely collaborated with the Green Fins team to seamlessly integrate diverse user pathways into the product. Our focus was on simplifying access, particularly for managers, operational staff, and on-site tourists using the app as a practical guide.
Through our innovative collaboration, we refined a streamlined process. This not only facilitated the integration of various user pathways but also enhanced the platform's accessibility. Our user-centric approach empowered managers, staff, and tourists, simplifying their interaction with the app while participating in on-site marine conservation programs.
At the end of 4 days, a product that works
Our collaboration resulted in a product that not only operates seamlessly but embodies an enriched educational foundation aligned with Green Fins' core vision. With invaluable input from James, our meticulous approach revolutionized platform accessibility. This transformation empowered managers, staff, and on-site tourists, offering an intuitive tool for engaging with marine conservation initiatives. By prioritizing user-centric design, we elevated the app's usability, enriching the experience of navigating conservation programs and reinforcing Green Fins' unwavering dedication to environmental stewardship.
Sustainable marine tourism is receiving a major boost with the launch of the Green Fins Hub, a global digital platform for diving...
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